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Jane West

This woman is a powerhouse. Jane West started building her brand only to be met with obstacle after obstacle. Jane’s passion for cannabis helped her work around these complications to grow one of the leading cannabis lifestyle brands. 

In 2013 Jane started hosting cannabis friendly cocktails parties in Denver. These parties pushed the boundaries of legal social consumption, leading to a SWAT team shutting down her 4/20 brunch in 2014. Jane was asked to resign from her corporate event manager job. 

It was time to PIVOT! Jane created Women Grow. Women Grow serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a global scale. After two years dedicated to building Women Grow, she set off on her own in 2016 to start a first of its kind company making glassware and accessories for flower lovers like her. 

Since then Jane has positioned herself as an expert in the Cannabis Industry. Jane West is the CEO of the Lifestyle brand, where she develops hemp-derived CBD products, accessories, and home goods that enable new consumers to experience the benefits of CBD. Better With Jane is solely committed to providing high quality, third-party tested, and sustainably produced CBD products.

Speaking up and going against the norms is never easy in any industry but Jane has proven if you stay diligent and true to yourself you can build a brand that is well-respected while navigating uncharted territory. 

@shopjanewest

@betterwithjane

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Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!