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Music Marketing Strategies for 2024 & Beyond

Country Music Brand Partnerships

Music marketing in 2024 is changing faster than ever — what strategies are working for growing artist? At Brandie Weaver Partnerships, we’re more than just an entertainment marketing company – we’re connectors. Our mission is to bring artists, brands, and events together in mutually beneficial relationships that go beyond mere transactions. With a focus on fostering authentic connections and creating lasting partnerships, we’re committed to elevating our clients at every step of their journey.

We manage a partnership roster of talented, high-performing country artists like Angie K, Silverada, and Aaron Watson. To see our full roster of talent, or if you’re interested in a brand partnership manager, you can learn more here.

In the ever-evolving landscape of music marketing, connection is key. From artist partnerships to brand collaborations, the ability to forge meaningful connections with fans and consumers is essential for success. Follow along for some of our favorite music marketing strategies for 2024.

Top 10 Music Marketing Strategies in 2024

  1. Short Music Videos for Social Media
  2. Leveraging “Drops” for FOMO
  3. Focus on Superfans and Community Building
  4. Creating Holistic Brand Experiences
  5. Collaborate with other Artists and Influencers
  6. Hosting your own Events
  7. Creating consistent Content Series that can be Branded
  8. Merch Collaboration with brands
  9. Streaming Platform Optimization
  10. Stay Authentic

If you’re looking to make an impact, here is what we would prioritize from this list:

Short Music Videos for Social Media

In the age of short attention spans and scrolling thumbs, bite-sized music videos are the perfect way to catch the eye of fans on social media. Platforms are prioritizing short, engaging content, making mini-music videos an essential tool for artists looking to connect with their audience. These short, sweet, and punchy videos are your golden ticket to capturing more eyes and ears on social media in 2024.

Leveraging “Drops” for FOMO

Artists and brands are increasingly teaming up for “drops” – limited edition product releases that create a sense of urgency and FOMO (fear of missing out) among consumers. Take, for example, the collaboration between McDonald’s and rapper Travis Scott. This unexpected partnership resulted in the “Travis Scott Meal” – a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice. By capitalizing on Scott’s massive fanbase and previous successful drops with major brands, McDonald’s was able to generate buzz and drive sales.

Focus on Superfans and Community Building

As the passion economy continues to grow, superfans will become even more important in an artist’s career. Instead of seeing their fan base as a whole, artists and music industry professionals should prioritize building a community and cultivating relationships with superfans. By identifying and nurturing these dedicated supporters, artists can create a loyal fan base that will support them throughout their careers.

Creating Holistic Brand Experiences in Music Marketing

In 2024, creating a holistic and authentic brand experience for fans is more important than ever. From immersive live events to exclusive merchandise, brands and artists must provide fans with unique and memorable experiences that go beyond just the music. By offering fans a deeper connection to the brand, artists can foster loyalty and engagement that extends far beyond the music itself.

In conclusion, music marketing in 2024 requires a strategic approach that prioritizes connection, authenticity, and innovation. By leveraging strategies such as drops, short music videos, community building, and holistic brand experiences, brands, and artists can create meaningful connections with their audience and drive engagement. At Brandie Weaver Partnerships, we’re committed to helping our clients navigate the ever-changing landscape of music marketing and achieve their goals.

Jeremy McComb Blue Ice Vodka

If you’re an up-and-coming or established artist who may be interested in brand partnership representation now or in the future, you can sign up to be notified as we have availability to take on more talent:

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Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!