Download our Free Guide to Securing Sponsorships →

Read the post

Music Festival Activations Under $50K: Concepts That Stand Out

Brand activation is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. You don’t have to spend over $50K on your first activation to be successful. By creating and investing in a strategy with strong Key Performance Indicators (KPIs), you can maximize your impact at a music festival throughout the year.

Here are some compelling Music Festival Activation Ideas to help your brand stand out without breaking the bank.

Idea 1: Line Dancing and Break Dancing Lessons

Dancing is all the rage these days, especially thanks to platforms like TikTok. Hosting line dancing or break dancing lessons can get festival attendees up and moving while associating that fun energy with your brand. You can put your logo on the ground or dance floor, provide dancers with swag, and set up a branded backdrop behind the dance area. This ensures that all social media videos feature your brand, driving social shares, impressions, and engagement. This interactive and high-energy activity can create lasting memories and connections with your audience.

Idea 2: Hat Bars

Hat Bars are hot! Hire a Hat Bar Artist and provide them with branded hats for attendees to customize. This personalized experience allows festival-goers to work with the artist to create unique designs, ensuring they will spend the weekend proudly wearing their custom creations. Ensure you have a photographer on-site to capture these moments and get consent to share the custom designs on your social media pages. This activation not only gives attendees a memorable experience but also turns them into walking advertisements for your brand.

Idea 3: Live Screen Printing

Live screen printing never gets old and remains a favorite at music festivals. Set up a booth where attendees can choose designs and watch as their shirts, tote bags, or other items are printed right before their eyes. This interactive experience is not only fun but also provides a tangible takeaway that attendees will associate with your brand. Additionally, incorporating your logo and festival-themed designs can increase brand visibility long after the event ends.

Idea 4: Text to Win Campaigns

Text-to- Win campaigns are an excellent way to drive traffic to your booth and engage festival attendees. Partner with a company like FanUp to set up a campaign where attendees text a keyword to a designated number for a chance to win prizes. This can range from exclusive merchandise to VIP experiences. The key here is to make the prize appealing enough to draw a crowd and ensure your booth is prepared to handle the influx of participants. This type of activation not only increases booth traffic but also allows you to collect valuable customer data for future marketing efforts.

Idea 5: Wellness and Relaxation Zones

Music festivals can be exhausting, and attendees will appreciate a space to relax and recharge. Set up a wellness zone with comfortable seating, shade, and refreshments. Offer activities like guided meditation, yoga sessions, cold plunge or massage chairs. Partner with local wellness brands to provide products and services, creating a tranquil oasis amidst the festival chaos. This activation can highlight your brand’s commitment to attendee well-being and create a positive, lasting impression.

Idea 6: Interactive Art Installations

Interactive art installations are visually striking and encourage attendee participation. Collaborate with local artists to create installations that attendees can interact with, such as mural walls where they can add their own touches or digital art experiences. These installations can be branded with your logo and festival-themed designs, making them perfect photo opportunities for social media. Encourage attendees to share their creations online with a specific hashtag to increase your brand’s online presence.

Executing a successful brand activation at a music festival doesn’t require a massive budget. With these Music Festival Activation Ideas, you can create impactful, memorable experiences that resonate with attendees and enhance your brand’s visibility and engagement. Focus on creativity, interactivity, and personalization to make your brand stand out and leave a lasting impression on festival-goers. Brandie Weaver Partnerships

For more innovative and budget-friendly music festival activation ideas, visit Brandie Weaver Partnerships at Brandie Weaver Partnerships. Let us help you make your next event unforgettable.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments

Share this Blog


You May Also Like

Get the Free Download


This free download is the ultimate guide for events, brands, and musicians to produce an event that tells their brand story.

Would love your thoughts, please comment.x
Scroll to Top

Sign up to download the Free Guide!

Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!