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Calf Fry Festival | How We Upleveled Through Experiential Marketing

At Brandie Weaver Partnerships, we thrive on transforming growing brands through experiential marketing. With activations tailored to perfection and budgets under $50k, we’re dedicated to helping brands make a lasting impact. Our journey with the Calf Fry Festival exemplifies the power of experiential marketing in elevating event experiences and attracting top-tier sponsorships.

In 2019, Brandie Weaver Partnerships embarked on a partnership with the Calf Fry Festival to develop a comprehensive sponsorship program aimed at continual growth. Set in the rural landscape of Stillwater, Oklahoma, the festival presented unique challenges in attracting brand partnerships. Collaborating with the team from Tumbleweed Dancehall, we set out to create experiential marketing opportunities that would entice brands to sponsor the event.

Creating Unforgettable Experiences: The Ultra VIP Area

One of the highlights of our collaboration was the introduction of the Ultra VIP Area, strategically positioned alongside the stage. Partnering with Crown Royal, we curated a premium experience tailored to the older demographic, industry professionals, and avid music enthusiasts. From exclusive stage views to immersive entertainment, the Ultra VIP Area elevated the festival experience to new heights.

Elevating the VIP Experience with Western Son Vodka

In our quest to enhance the VIP experience, Brandie Weaver Partnerships teamed up with Western Son Vodka to introduce exciting additions to the VIP area. From line dancing lessons led by Pepper’s Line Dancing professionals to photo opportunities and data capture initiatives, every detail was meticulously crafted to engage and delight attendees. The Western-inspired decor, complete with serapa blankets and lounge chairs, provided the perfect backdrop for guests to enjoy the show in style.

Engaging the Crowd: The Game Corral with Sunny D Seltzers

Understanding the festival’s youthful demographic, we introduced the Game Corral in collaboration with Sunny D Seltzers. Featuring popular games like cornhole, Jenga, and yard pong, the Game Corral offered attendees a chance to unwind and have fun between sets. The success of this activation not only enhanced the overall festival experience but also led to increased product sales.

Driving Brand Engagement at Local Events

The Calf Fry Festival serves as a testament to the potential of experiential marketing in attracting coveted brand partnerships and elevating local events. By investing in unique experiential marketing assets, event organizers can position themselves as desirable partners for brands and create immersive experiences that resonate with attendees.

In our collaboration with the Calf Fry Festival, experiential marketing has the power to transform events and drive meaningful connections with attendees and sponsors alike. At Brandie Weaver Partnerships, we’re committed to helping brands unlock the full potential of experiential marketing to create unforgettable event experiences. Ready to take your event to the next level? Let’s schedule a call to talk about your next experiential marketing project.

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Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!