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Author name: brandieweaver

Event Planning for Corporate Events: The Ultimate Guide to Outsourcing

Event planning for corporate events can be a daunting task. With countless details to manage, from contracts to logistics, it can quickly become overwhelming. This is where outsourcing comes in. By delegating your event planning to experienced professionals, you can ensure a seamless, successful event while focusing on your core business operations.  In this guide, […]

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Calf Fry Festival | How We Upleveled Through Experiential Marketing

At Brandie Weaver Partnerships, we thrive on transforming growing brands through experiential marketing. With activations tailored to perfection and budgets under $50k, we’re dedicated to helping brands make a lasting impact. Our journey with the Calf Fry Festival exemplifies the power of experiential marketing in elevating event experiences and attracting top-tier sponsorships. In 2019, Brandie

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Music Festival Activations Under $50K: Concepts That Stand Out

Brand activation is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. You don’t have to spend over $50K on your first activation to be successful. By creating and investing in a strategy

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How to Create an Amazing Brand Activation Strategy

In the fast-paced world of marketing, brands are constantly seeking innovative ways to captivate audiences and foster meaningful connections. This brings us to brand activations—a powerful strategy designed to elevate awareness, foster loyalty, and drive engagement by immersing consumers in memorable experiences. From sampling campaigns to pop up events, the possibilities are endless. But how

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Corporate Event Venues

The Ultimate List of Corporate Event Venues in Florida

At Brandie Weaver Partnerships, Your Event Tuned To Perfection, we specialize in curating unforgettable experiences that leave a lasting impression. With Florida’s stunning landscapes, vibrant culture, and endless sunshine, it’s no wonder why the Sunshine State is a top destination for corporate events. From urban chic to rustic charm, here’s our ultimate list of corporate

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Country Music Brand Partnerships

Music Marketing Strategies for 2024 & Beyond

Music marketing in 2024 is changing faster than ever — what strategies are working for growing artist? At Brandie Weaver Partnerships, we’re more than just an entertainment marketing company – we’re connectors. Our mission is to bring artists, brands, and events together in mutually beneficial relationships that go beyond mere transactions. With a focus on

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Country Music Influencers & Artists: Who Is On Our Radar in 2024

At Brandie Weaver Partnerships, we’re always on the lookout for fresh talent and innovative influencers within the country music scene. Our mission? To connect these stars with brand deals and partnerships that not only enhance their careers but also create unforgettable experiences for their audiences. In 2024, we’ve got an exciting roster of artists and

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The 2024 Kimes Ranch Million Dollar Breakaway At Westworld Scottsdale

Brandie Weaver Partnerships is thrilled to announce our collaboration with Kimes Ranch for the inaugural Million Dollar Breakaway event, set to transform Scottsdale into the epicenter of the rodeo world this November. As a full-service event agency known for crafting unforgettable experiences, we’re ready to elevate this groundbreaking event at the amazing WestWorld of Scottsdale,

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Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!