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event strategy for brands

Tailored live event strategies designed to foster growth for brands at every stage, aligning closely with your brand and its objectives.

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Brand Strategy

For the growing brand who wants...

A high-level, event strategy to drive more ROI and Engagement at the events you are sponsoring

You want a strategy that puts you in front of your target demographic consistently.

You know you need to come up with something to engage fans, and collect data but you don’t want this to be boring
You and your team keep coming up with ideas that you’ve seen over and over again hmmm

Sounding pretty familiar?

Let Us Help You​

Packages for Brands ready to tackle event partnerships

Imagine this: a retainer package meticulously crafted to catapult your brand’s event strategies to new heights. Whether you’re a burgeoning brand or a seasoned player, our one-month or six-month retainer options will guide you through the event landscape, pinpointing your target demographic with precision. Designed to supercharge engagement and skyrocket sales, it’s time to level up your game and witness unparalleled results. Let’s embark on this transformative journey together and watch your brand thrive like never before.

Hi, I'm Brandie

Hey there, I’m Brandie Weaver, your seasoned event strategist, ready to guide you through the bustling event scene. With over 15 years of experience producing events, crafting sponsorship programs, and fostering valuable connections, I understand the intricacies of navigating this landscape. I bet your brand is unique, eager to connect with more customers, and confident in the value it delivers. Incorporating event marketing is crucial, but I know firsthand how overwhelming it can be, especially with dubious characters lurking about. Trust me, I’ve been there.

I won’t promise a one-size-fits-all solution or a set-it-and-forget-it strategy (because let’s face it, that’s just not realistic), but what I can assure you is that with my guidance, it becomes easier and lighter to manage. You’re not alone in this – I’m here to provide massive support as we take your brand to the next level. Let’s partner up and swiftly grow your event marketing department, together, and sustainably.

Ready for The Details?


Your Goals

It all starts with your vision, and we’re going to start by clarifying your vision and goals. Before you really dive into your strategy we’ll first get clear on a few things:

Your Brand

To craft a strategy that truly resonates with your brand, we need to delve into your origin story, your core values, and your pain points. This deep understanding forms the foundation of our approach. Together, we’ll refine areas that require fine-tuning, such as clarifying your messaging, identifying what sets you apart, and establishing clear event goals. By aligning every aspect of our strategy with your brand identity, we ensure that our efforts yield meaningful results.

Your Past

We’re eager to explore your past event experiences to gain insights into what worked well and what didn’t. Even if you’re unsure, sharing these experiences with us will greatly inform our research and shape our future strategy.

 Your input is invaluable as we strive to create tailored solutions that drive success.

 Let’s collaborate closely and draw upon your experiences to chart a course towards excellence together.

Here is what is next

Fill Out The Application

Each applicant is fully screened to ensure that this is the right container for you. It’s highly important that this is a great fit for both of us!

I'll Reach Out

If I have additional questions, I will ask for your Voxer handle or schedule a call so we can chat further. It’s important that you are fully aligned with this coaching opportunity, so all questions are welcomed!

The Invitation

You’re a great fit! YAY! Now we pick a start date, I send you the necessary paperwork to lock this in and we get started!

Experiences Shared by Past Clients

What’s Included

One Month Support

Investment $1500

Ongoing Support

Investment $1000

Frequently Asked Questions

Who is this not for?

This is not for brands who don’t have at least a 30 K-a-year event budget. In order to help you with strategy, we will need a budget for events and fulfillment.

When can we get started?

We want to make sure your brand aligns with us so once you have filled out an application and we’ve had a chat we can get started!

How closely will you work with my team?

You will mainly work with me. My team helps with the research and brainstorming phase. From time to time, they might sit in on a call or send out follow-up emails to keep us on track.

Get in touch

Don’t See Your Question In The FAQ’s?

I would love to connect with you and answer any questions. You can email me directly and I’ll return the favor within 24 business hours.

Send Us an Email at
Event Strategy

Facts about me

of event production and sponsorship sales
0 Years
plus in event sponsorships
0 Million
plus in Musician Brand Partnerships
0 K


relationships with event producers, brands, and musicians

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Tracy Gafford

Graphic Extraordinaire

Tracy Gafford is a self-created graphic design artist and entrepreneur hailing from Tulsa, Oklahoma. With a focus on branding and growth, Tracy ventured into the world of design to not only support her children but also escape the monotonous sales industry where she thrived for over 15 years. Her passion for graphic design, art, branding, growth, and the reasons behind it drive her creative pursuits.

Outside of work, Tracy is a loving mother of two and finds joy in various activities. She has a green thumb and loves to spend time gardening. On top of that, she has an adventurous side you can often catch her driving her hot rod 42’ Ford or riding her BMX downtown, embracing the historical streets of Tulsa. Tracy is an avid fan of local live music shows, immersing herself in the vibrant music scene in Tulsa.

Tracy’s expertise lies in creating visually captivating designs that help businesses establish their unique identities and propel their growth. With her innovative approach and dedication to her craft, Tracy has become a respected figure in the field. Whether it’s designing compelling logos, eye-catching merchandise, or engaging marketing materials, Tracy Gafford transforms ideas into impactful visual solutions that leave a lasting impression.

Brandie Weaver

Founder and Head Strategist

Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.

I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job.  This is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people. 

I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could. 

Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar! 

In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I obtained the opportunity to work on my first music festival in Key West selling sponsorships.  I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.

I left the liquor company and started my own consulting company in 2018. Fast forward to today my team and I have sold over 4 million dollars in sponsorships for events and individuals. We have produced over 40 events for brands, companies, festivals, and musicians.  I have built my brand on doing honest deals and creating intimate experiences that BUILD RELATIONSHIPS that LAST!