Event and Brand Partnership Expert
I eat, sleep, and breathe brand partnerships and events!
I fell in love working with brands 15 years ago and since then I have sold over 4 million dollars in brand partnerships. I learned quickly that using different strategies, than the multi-million dollar event companies, was my key to success. I don’t believe in a cookie-cutter strategy and brands love working with me because I put myself in their shoes and problem solve my way through building strategies that equal results.
Event Marketing, Brand Partnerships, and B2B Collaborations have changed tremendously in the past five years. Working with me will ensure you are always ahead of the curve to give you that edge you need to make your partnership and the relationship last beyond your next event.
How I achieved what I have and how I can help your on your journey
Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.
I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job. This is is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people.
I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could.
Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar!
In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I got the opportunity to work on my first music festival in Key West selling sponsorships. Now I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.
I left the liquor company and started my own consulting company in 2018. Fast forward to today I have sold over 4 million dollars in sponsorships for events and individuals. Sponsorships/partnerships have changed so much in the past five years. The influencer partnership industry will reach 16.4 billion by the end of this year. The North American event industry is expected to hit $ 322.18 billion in 2022. Needless to say, it is cutthroat out there when you are selling your event or brand to brands for sponsorships and collaborations.