Event and Brand Partnership Expert
As a brand partnerships and events expert with over 15 years of experience, I have successfully sold over 4 million dollars in partnerships to happy customers. When I first started out I realized that successful strategies have to be tailored to the client and not done according to a generic cookie cutter formula. With events and partnerships changing every 5 years I ensure my team is always ahead of the curve so we can provide our clients the edge they need to make their partnership and relationship last beyond any event. Clients enjoy working with me because I put myself in their shoes and provide them problem solving strategies that lead to great results.
How I achieved what I have and how I can help your on your journey
Once upon a time, I was a 25-year-old driven, hungry female sitting behind a desk in an alcohol distributor office. I answered a craigslist ad (Yes! This was a way of life for us entrepreneurs at the time) for someone who needed an event coordinator and a sponsorship salesperson.
I had been planning parties since I was 15 years old and I had a marketing degree so I convinced him I was the woman for the job. This is is how my “side hustle” began. I had never sold a sponsorship in my life, but I knew I worked at the liquor company so I had an edge over most people.
I dove in! I mean I really dove in and taught myself everything I could about sponsorships. At that time there really wasn’t a ton of information out there. I researched packages for hours on hours trying to come up with the most creative packages I could.
Little did I know that creating the packages was just the beginning of my long uphill battle. I spent ten years independently selling sponsorships at the local and national level for a professional boxing and MMA company. I did this while working full-time in the alcohol industry, getting an MBA, and partying like a rockstar!
In 2017 I saw a Facebook Post looking for an intern to work at a music festival. My first love has always been music so I responded to that post and continued to follow up until I got the meeting. I got the opportunity to work on my first music festival in Key West selling sponsorships. Now I was working full time selling liquor at a liquor wholesaler, selling pro boxing and MMA sponsorships, and now I was finally selling something I was truly passionate about.
I left the liquor company and started my own consulting company in 2018. Fast forward to today I have sold over 4 million dollars in sponsorships for events and individuals. Sponsorships/partnerships have changed so much in the past five years. The influencer partnership industry will reach 16.4 billion by the end of this year. The North American event industry is expected to hit $ 322.18 billion in 2022. Needless to say, it is cutthroat out there when you are selling your event or brand to brands for sponsorships and collaborations.